Oris Success Story: Redefining Swiss Watchmaking

Speaker: Rolf Studer (CEO, Oris) Presenter: Suzanne Wong (International watch journalist and Co-Founder, Watch Femme) ORIS has embodied independent Swiss watchmaking with a focus on mechanical excellence, sustainability, and community spirit since 1904. In this insightful discussion, Rolf Studer, Co-CEO of ORIS, shares the brand’s remarkable journey, its core values, and how ORIS has redefined success by staying true to its DNA. Key Topics covered: - ORIS’ history as an independent Swiss watchmaker since 1904, based in Hölstein - Definition of success at ORIS: Staying true to core values, nurturing a strong community, and making people smile - Importance of independence – freedom to make creative and strategic decisions without external pressure - Sustainability as a core value – ecological responsibility as part of the brand’s DNA, not just marketing - Building an inclusive community – active engagement through RedBar events, social media, and grassroots initiatives - Role of the ORIS Bear – from Zurich street art to symbol of the brand’s friendly, accessible spirit - Development of in-house movements – focus on Calibre 400 with 5-day power reserve, high anti-magnetic properties, and 10-year warranty - Transparency in production – collaboration with Swiss specialist suppliers, clear communication around what “in-house” means - Balancing tradition and innovation – combining mechanical watchmaking heritage with modern technical advances - Future goals – maintaining accessibi