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How Silicon Valley Made It Cool To Dress Like A Child
DescriptionHow Silicon Valley Made It Cool To Dress Like A Child The CEO hoodie didn't kill the suit by accident. It was engineered — by a Japanese couture designer who made over one hundred identical turtlenecks for a single client, by a jeans company that mailed twenty-five thousand HR departments a pamphlet disguised as styleMore
How Silicon Valley Made It Cool To Dress Like A Child
The CEO hoodie didn't kill the suit by accident. It was engineered — by a Japanese couture designer who made over one hundred identical turtlenecks for a single client, by a jeans company that mailed twenty-five thousand HR departments a pamphlet disguised as style advice, and by a tech billionaire who spent four hundred dollars on a gray t-shirt to explain that clothing wasn't worth thinking about.
This is the full story of how Silicon Valley rewrote the rules of how men dress — and who profited from every step of it. From Steve Jobs and Issey Miyake in the early nineteen eighties, to Levi Strauss quietly inventing business casual in nineteen ninety-two, to Mark Zuckerberg's Brunello Cucinelli t-shirt, to the Goldman Sachs Patagonia vest reselling for three hundred and forty dollars on the secondary market.
The suit didn't die because men stopped caring. It died because the right people made caring look stupid.
The Luxury Meltdown investigates the business, culture, and quiet scandals behind the world's most expensive industries.
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1. Steve Jobs biography by Walter Isaacson (2011) — turtleneck/Issey Miyake origin story
https://www.ibtimes.com/heres-how-issey-miyake-met-created-steve-jobs-iconic-black-turtlenecks-3600055
2. Zuckerberg 2014 Q&A — gray t-shirt decis
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