Levi’s® Pride: 2018 Campaign Video

Society puts pressure on every one of us to fit into a construct, a category, a box. But magic happens when we don’t fit that mold—better yet, when we defy it. Our 2018 Pride campaign is about being proud, bold, and most of all, being yourself. We feature seven strong individuals, from activist iO Tillett Wright to drag queen Juanita MORE! and chef Melissa King, sharing their stories of love, acceptance, community and who they are. Show your pride with #LevisPride Visit the Levi's WEBSITE: http://www.levi.com Like Levi's on FACEBOOK: https://www.facebook.com/Levis/ Follow Levi's on TWITTER: https://twitter.com/levis Follow Levi's on INSTAGRAM: https://www.instagram.com/levis/ About Levi’s®: We’ve been the first choice for miners, cowboys, rebels, rock stars, presidents and everyday men and women for more than a century—but our principles go beyond our fashion inventions. We ground everything we do in doing what’s right for people everywhere. Our activism for the LGBTQ community dates back to the ‘80s, when we helped open the first AIDS clinic in the world (at San Francisco General), and continues today with our support of organizations that stand up for equality, such as the Harvey Milk and Stonewall Community Foundations.