CITY OF GOLD

In the dusty backstreets of one of Dubai’s oldest neighborhoods lies Deira, a place where tradition meets necessity – signs simply marked ‘Al Souq’ emblazoned with the outline of a necklace point the way. The souqs, traditional shopping bazaars native to the Middle East, hint at days that once were. At least 100 years old and once a major link in the world’s historic trade routes, they sit in traditional style, rows upon rows zig-zagging down narrow pathways with wooden roofs. A few steps further and it is the gold souks that brighten the path of what still is a city where this precious metal is the lifeblood pumping through its newly etched veins. In a nod to this cultural heritage, Sole DXB present their 2016 campaign, a contemporary documentation of this age-old craftsmanship and how it continues to thrive in this present day. Videographer Joshua Lawrence Produced by Sole Soundtrack Raj Malhotra