Streetwear’s Emerging Hotspots | BoF CROSSROADS 2025

Despite media headlines suggesting the demise of the streetwear market, it hasn’t gone into decline as much as it has evolved beyond tropes defined by designers and companies in the global north. That was the crux of a conversation between Lagos-based Street Souk founder Iretidayo Zaccheaus; Felipe Matayoshi, the São Paulo-based designer of streetwear label Pace; Delhi-based founder and chief executive of Bhaane Group, Anand Ahuja; and stylist and commentator Osama Chabbi. The lack of a prescribed look or playbook is both a challenge and a boon for streetwear founders in the youth-driven global south. “There’s no manuscript to what the brands in Nigeria, and Africa as a whole, are doing,” said Zaccheaus. “Kids are able to express themselves using their culture, using the internet. You’re making up the rules as you go.” Subscribe to BoF’s YouTube channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting poin