PUMA AND BORUSSIA DORTMUND LAUNCH BRAND NEW CUP KIT FOR THE 2023/24 SEASON IN LAS VEGAS

PUMA has launched the 2023/24 BVB Cup kit, inspired by a city that blends tradition and innovation. The stylish new kit was officially unveiled in Las Vegas during BVB’s pre-season tour of the United States. Dortmund, once known as the city of steel, has evolved into a symbol of enduring strength and resilience. The 2023/24 Cup kit pays homage to this legacy while embracing the future. Its striking retro-futuristic design, featuring an eye-catching all-over print in the iconic Black and Yellow colors, reflects the spirit of the next-generation Borussen. The new BVB Cup kit was revealed for the first time during an exclusive launch event in Las Vegas, where select guests experienced a first look at the kit’s exceptional design, celebrating the fusion of football and fashion. The event also featured stunning BVB branding of The Las Vegas High Roller lighting up the famous Las Vegas’ strip. #PUMA #PUMAFootball #BVB #Football #MaroReus #SebastienHaller #BorussiaDortmund #FootballKit #FootballJersey #CupKit #LasVegas