THE LOUDEST COLORS IN FOOTBALL: PUMA & BVB LAUNCH 2025/26 CUP KIT

PUMA and Borussia Dortmund have unveiled the Club’s Cup kit for the 2025/26 season, with the loudest colors in football set to make a noise on and off the pitch. The 2025/26 Cup kit pays homage to the BVB team of 1965/66 – the first team from Germany to win a European club competition. The iconic black and yellow remains, synonymous with Dortmund and with success, striking fear into teams both home and away in the cup. Complete with a tonal print inspired by the historic 1965/66 run and a retro crest adding a finishing touch, it’s proof that sometimes nothing makes more noise than quiet confidence.