Beauty Innovation: Why Physical Products Are Just the Beginning | Ines AlphaVideo

• Ines talks about her collaborations where creativity thrives within clear constraints. She values working with teams that respect her artistic vision, balancing freedom with specific direction. • Her projects explore blending physical face wear with augmented reality (AR), creating a unique fusion of 3D makeup and digital experiences. Ines worked on both the physical design and AR elements to make the two worlds interact seamlessly. • AR makeup allows for new forms of self-expression, enabling people to explore different identities digitally. It offers more freedom compared to traditional beauty standards, allowing people to experiment without physical boundaries. • Ines envisions a future where AR makeup could be featured at high-profile fashion events, with both physical and digital beauty merging for immersive, forward-thinking experiences. • The evolution of AR technology and social media platforms is shaping the future of beauty, making new forms of creative expression possible, and opening up opportunities for innovative collaborations. Want to stay ahead of the curve? Sign up for our ⁠⁠⁠⁠⁠⁠⁠Weekly Beyond Luxury Substack⁠⁠⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ for even more insights and inspiration.