Examining the Transformation in Saudi Arabia | BoF CROSSROADS 2025

Saudi Arabia’s position as a political and economic powerhouse is well established. But by the end of the decade, the kingdom has ambitions to carve out equally powerful influence on the cultural stage. In a conversation with Sudanese-British writer, curator and diplomatic advisor Rozan Ahmed, Kiran Haslam, the chief marketing officer for Diriyah Company and Her Highness Princess Noura Bint Faisal Al Saud, the founder of creative and cultural industries consultancy Culture House, discussed the kingdom’s plans. “We are looking at our past but we’re also looking at our future,” said Princess Noura. “It’s such a rich culture that every part that you visit represents the vision of that area.” Subscribe to BoF’s YouTube channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepre