Nobis Lunar New Year 2022 | Campaign

Nobis" in Latin translates to "us," and since our inception, we have always celebrated culture and emphasized the importance of community collaboration and representation. This year, to celebrate #TheYearoftheTiger we partnered with Fete Chinoise a Chinese-Canadian cultural platform created by design firm Palettera to develop a special edition print that celebrates the themes of bravery and courage, and places it at the forefront of the capsule. This limited-edition capsule was then brought to life through the eyes of renowned Canadian director & photographer Justin Wu.