Public Programs Express: Paula Scher at The New School

Public Programs Express (http://goo.gl/VP1Uoj) is a series of one-on-one interviews with a some of the leading creators, scholars, and innovators of our time who come to The New School to speak at one of our many public programs (http://events.newschool.edu/). On March 30th, The New School unveiled its new visual identity, the result of a yearlong collaboration with Paula Scher, partner at the design firm Pentagram. The evening event (https://youtu.be/mxpq7hjMLms) brought Scher together in conversation with David Van Zandt, President, Tim Marshall, Provost and Anne Adriance, Chief Marketing Officer at The New School, and Fred Dust, Partner at IDEO and member of the New School Board of Governors. The conversation was moderated by Joel Towers, Executive Dean at The New School's Parsons School of Design. Paula Scher is one of the world’s most highly acclaimed graphic designers. She began her design career as a record cover art director at Atlantic Records and CBS Records in the 1970s and 1980s. She has been a principal in the New York office of the influential international design consultancy Pentagram since 1991. She has designed identity and branding systems for a range of clients, including the Public Theater, Citibank, the Museum of Modern Art, Microsoft, the Metropolitan Opera, the High Line, and the Philadelphia Museum of Art. Scher has served on the Design Commission of the City of New York since 2006. She is an established artist exhibiting worldwide, and her work is p