Paula Scher and the Career Staircase (From Wunderkind to Death)

Paula Scher and Defying the Career Staircase ~ Life Lessons from the Field ~ In fall 2019, Paula Scher was named as one of Moore’s 2019 Visionary Woman Award honorees. As part of our celebration of her work, Scher visited Moore’s campus on Wednesday, October 2, 2019, for a talk with our community. 00:00 - Intro - 9 lessons for a happy life as a designer 00:26 - 20's - Peon/wunderkind 01:35 - 30's - Pro 02:13 - 40's - Aging Pro 02:53 - 50's - Power 03:26 - 60's - Waning Power 03:32 - 70's & 80's - Total Decline/Lifetime Achievement 04:32 - The Career Staircase 04:46 - 1. Fall in love 07:08 - 2. Have Heroes and/or Mentors 09:22 - 3. Push back against something 13:03 - 4. Go the distance 20:32 - 5. Be a neophyte 33:58 - 6. Find a personal expression 41:33 - 7. Be civic-minded 43:47 - 8. Hang around with smart people 45:35 - 9. Do what you do best, but change with the times 46:15 - 1970's - a conceptual art director 48:17 - 1980's - a post modernist 49:54 - 1990's - a typographic expressionist 51:15 - 2000's - a minimalist 52:20 - 2010's - a visual language designer 57:18 - Questions & Answers But who is Paula Scher? Paula Scher is one of the most acclaimed graphic designers in the world! She has been a principal in the New York office of Pentagram since 1991. Where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, the Museum of Modern Art,