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From the court to the street - OVERKILL for Lacoste

May 20, 2022 · 340 views

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Format
Campaign
Category
Clothing
Styles & eras
sportswear

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DescriptionThe codes and culture around sport are an ongoing obsession for Louise Trotter, informing her dynamic approach to Lacoste as a veritable pillar of French sportswear. Drawn from the world of tennis - the brand’s very lifeblood - to cycling, basketball and other urban sports - the spirit of movement, lightness and functiMore
The codes and culture around sport are an ongoing obsession for Louise Trotter, informing her dynamic approach to Lacoste as a veritable pillar of French sportswear. Drawn from the world of tennis - the brand’s very lifeblood - to cycling, basketball and other urban sports - the spirit of movement, lightness and functionality is paramount in her design process. By considering the convergence of sporting uniforms with our everyday lives, the collection blurs the lines between performance and aesthetics for a streamlined response to summer in the city. Check the collection here: https://bit.ly/3yOTeFA ------------------------------------------------------------------------------------------------------------ Follow our channel for more nice content: https://www.youtube.com/user/OverkillTV/ Shop: https://www.overkillshop.com Instagram: https://www.instagram.com/overkillshop Instagram Wmns Store: https://www.instagram.com/overkillwomen Facebook: https://www.facebook.com/overkillshop Blog: https://www.overkillblog.com/

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