Simon Lockett, Adidas Global Category Director: Ultraboost | The Drop Podcast E274

The Adidas Ultraboost is a legend, and legends never die. The newest edition is coming soon, and Thomas and Robbe talk with Simon Lockett about the newest updates, what it's like to manage such an important model, and how to market a shoe to different regions of the world. Subscribe to The Drop weekly email💧 ➡ http://bit.ly/THEDROP Listen to The Drop weekly podcast, wherever you get your podcasts, or here ➡ https://bit.ly/THE-DROP-PODCAST Confused about shoe terminology? Check out our full breakdown of the Anatomy of a Running Shoe ➡ https://believeintherun.com/anatomy-of-a-shoe/ Follow Us! ➡ FACEBOOK: https://www.facebook.com/bintherun/ ➡ INSTAGRAM: https://instagram.com/believeintherun ➡ STRAVA: https://bit.ly/BITR-STRAVA ➡ TWITTER: https://twitter.com/Bintherun ➡ WEBSITE: https://BelieveintheRun.com Shop Running Warehouse (free shipping on EVERYTHING and 90-day no question returns): Running Warehouse US ➡ https://bit.ly/RUNNING-WAREHOUSE Running Warehouse EU ➡ https://bit.ly/RUNNING-WAREHOUSE-EU We run legit miles in our shoes and provide honest, no BS reviews of running shoes, running gear, and running races.