Bremont's REBRAND Hurt Them, BUT These Watches Might SAVE Them!

Bremont has taken a lot of heat lately — and let’s be honest, some of it was deserved. The rebrand and logo change? Bold… but maybe a bit clumsy. Watch collectors weren’t shy about letting the internet know how they felt. But here’s the thing: while everyone was busy mocking the font, Bremont has been quietly releasing some of their best watches yet. In this video, I take a deep dive into two standout models — the Altitude MB Meteor and the Terra Nova 38 — and explain why these watches deserve a second look, even if the new logo doesn’t exactly scream “heritage.” We'll talk case design, movement specs, build quality, wearability, and why Bremont’s focus on engineering and innovation is starting to outshine the noise around their branding. I also briefly touch on the jumping hour Terra Nova, another example of the brand stepping up creatively. If you’ve written off Bremont lately… this one’s for you. 👇 Let me know in the comments: Did the logo ruin it for you, or are you starting to see the turnaround?