Geneva Watch Days 2026: Everything Rikki from Scottish Watches Saw (30+ Brands)

We tore up the plan for this week's Sunday Social. Instead of marketing hype vs watch quality, we grabbed Rikki from Scottish Watches, still in Geneva with the show being dismantled around him, for a day-by-day walk through Geneva Watch Days 2026. Over 30 brands covered, from the big LVMH houses to independents you've probably never heard of: the Czapek boutique opening, Konstantin Chaykin's Wolf, the MB&F MAD 3, Gallet's relaunch under Breitling, HYT's fluid tech, the Ulysse Nardin Freak anniversary, the Oris ProPilot X Gonzo, Bremont's comeback, the Massena LAB x Atelier Wen tantalum collab, and two brands that stopped Rikki in his tracks on the final day: Kerbedanz and Genus. Panel: Rikki (Scottish Watches), Thomas (The Escapement Show), Colby (@tysonhorology) and Sam. Watch Scottish Watches' Geneva Watch Days video here: [link] Chapters 00:00 Intro – why we pivoted 00:51 Wrist check 03:07 Tuesday: Czapek boutique opening & Konstantin Chaykin 08:07 Greubel Forsey 10:02 Dennison 12:18 Lederer Inverto 14:37 Gallet relaunch (Breitling) – the pricing question 17:54 Awake – at capacity 19:27 MB&F MAD 3 21:43 Louis Vuitton, Gérald Genta, Daniel Roth & Bulgari 25:30 Zenith 28:07 HYT – how the fluid actually works 31:22 Ulysse Nardin – Year of the Freak & the Alternative Horological Alliance 35:05 Hublot – what Rikki can't tell you (yet) 36:54 Bangalore Watch Company 39:34 Speake-Marin 41:51 Artisans de Genève – the $30k moonphase Submariner 45:20 Alto 46:02 ArtyA 47:40 Oris P