Jonathan Bailey Discovers Giorgio Armani I WILL | The Signature Scent

Giorgio Armani Global Fragrance Ambassador Jonathan Bailey details the new I WILL EAU DE PARFUM, a powerful and hyper-lasting men’s fragrance with an addictive collision of smoky Madagascar vanilla absolute and deep woody leather built to endure across space and time. Crafted by Master Perfumers Nathalie Lorson and Alberto Morillas, I WILL EAU DE PARFUM reflects Giorgio Armani’s vision of modern masculinity through a fragrance that is both powerful and refined. Inspired by determination, quiet confidence and the strength to shape your own path, every note is designed to leave a lasting impression for any occasion. It’s not about luck. It’s about WILL. #Armanibeauty #GiorgioArmani #IWILL #JonathanBailey