Moisture Recovery Collection: The Ultimate Dry Hair Rescue

When Joico Brand Educator, Mai Hernandez, needs a big-time rescue for her dry hair, she dives deep with Moisture Recovery, a collection of targeted products designed to provide serious hydration for dry, parched, coarse hair. The transformative ingredients in this marine-based trio offers hair an instant overhaul –resulting in nourishing hydration, manageability, softness, protection, and a healthy shine for a full 24 hours. Each product --Shampoo, Conditioner, and Treatment Balm --is formulated with Sea Kelp and rich Jojoba Oil, designed to lavish strands with intense moisture, instantly transforming the appearance and feel of thick, dehydrated, coarse hair. SmartRelease Technology, Joico’s one-of-a-kind liposome delivery system, continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling. Watch Mai Hernandez overhaul her own hair in this video, with a transformational ride to mega-watt shine and reduced breakage.