Byredo channels the zeitgeist of our uncertain times

London-based filmmaker Fenn O’Meally directs a multifaceted narrative of acceptance and liberation for the debut of Byredo’s contemporary fragrance, Mixed ​Emotions. An epicene scent designed to evoke the tumultuous nature of our times speaks to a world in flux and, through this film, pays homage to those who embrace their vulnerabilities and fluid identities... Continue reading on https://o6g7.app.link/EZKl2AXjkeb #MixedEmotions #Byredo #Perfume _______________________________________ Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness