Take Flat, Fine Hair To Full And Fabulous With The Joifull Collection

Believe it or not, Joico Global Brand Storyteller, Olivia Smalley --whose long, gorgeous, blonde mane is somewhat of a trademark –has days when her fine-ish hair falls flat. And that’s when she reaches for the JoiFULL Collection –a transformative trio of products that deliver instant body and volume. The JoiFULL Collection makes big, bouncy volume an immediate wish-come-true for anyone dealing with the daily challenge of fine, thin-textured hair. With powerful body-building ingredients that increase fullness as well as confidence, this transformative trio delivers touchable, luxuriously-voluminous locks, mega shine, and long-lasting humidity protection. Here’s how the ingredients in this unique collection work together to create a flat-to-full transformation: Rice Protein is rich in amino acids, helping to strengthen and thicken hair, while providing a fuller feel and visible lift to fine, limp hair. Bamboo Extract is fibrous and rich in silica --a key nutrient for healthy hair --helping to build volume, while promoting thicker, stronger strands. Lotus Flower, a prized exotic bloom, improves elasticity and helps increase both volume and strength. Watch the transformation as Olivia Smalley shows you how to use the Shampoo, Conditioner, and Styler on her own hair; and learn what these amplifying products can do for you.