Altra Co-Founder Brian Beckstead on Brand Building and the All-New AltraFWD Experience

At a time when every shoe was over 10 mm in drop, Brian Beckstead and Golden Harper came along and took an idea from zero to, well... zero drop. Since then, Altra has become a staple brand in the running, walking, and hiking scenes, known for its footshape shoes and focus on a natural running lifestyle. However, everything has changed with the all-new 4 mm drop AltraFWD Experience. Does it matter? We ask Brian about that, the history and future of the brand, and what it's like to fly fish in South America. Check out Altra: https://www.altrarunning.com/ Read the review of the AltraFWD Experience ➡ https://believeintherun.com/shoe-reviews/altrafwd-experience-review/ Shop Believe in the Run apparel ➡ https://shop.believeintherun.com Subscribe to The Drop weekly email💧 ➡ http://bit.ly/THEDROP Listen to The Drop weekly podcast, wherever you get your podcasts, or here ➡ https://bit.ly/THE-DROP-PODCAST Confused about shoe terminology? Check out our full breakdown of the Anatomy of a Running Shoe ➡ https://believeintherun.com/anatomy-of-a-shoe/ Follow Us! ➡ FACEBOOK: https://www.facebook.com/bintherun/ ➡ INSTAGRAM: https://instagram.com/believeintherun ➡ STRAVA: https://bit.ly/BITR-STRAVA ➡ TWITTER: https://twitter.com/Bintherun ➡ WEBSITE: https://BelieveintheRun.com Shop Running Warehouse (free shipping on EVERYTHING and 90-day no question returns): Running Warehouse US ➡ https://bit.ly/RUNNING-WAREHOUSE Running Warehouse EU ➡ https://bit.ly/RUNNING-WAREHOUSE-EU We run legit