New LumiShine LUMI10: 10 Minute Permanent Crème Color

Time is money—make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine.* Now you can make time for more clients while still expecting the same predictable results from the LumiShine® collection. This fast-acting range of rich and deeply pigmented shades offers long-lasting color, designed to increase your creativity and efficiency with speedy results. Last-minute walk-in with gray hair? No problem. LUMI10 is here to help you and your clients reach your full-coverage poTENtial. *vs. untreated damaged hair Learn More: https://www.joico.com/pro-color/lumishine-lumi10/ Experience in Just 10 Minutes - 100% Gray Coverage - Concentrated pigments that deliver immediate deposit - Long-lasting color - Supercharged conditioning polymers nourish and protect color-treated hair for up to 30 shampoos* - All LumiShine benefits, including up to 2X the shine** Here's Why You'll Love It - When time is of the essence, color in the fast lane with vibrant permanent shades that have all the bells and whistles of the LumiShine line … and a dedicated Accelerator for optimum performance. - Permanent haircolor develops in just 10 minutes - 100% gray coverage in half the time of traditional permanent color - Reduced breakage and restrengthened hair*** - Leaves strands soft and luminous