How Celebrity Colorist Tracey Cunningham Creates Luxury, Dimensional Red Hair

What makes a red look rich instead of flat? Celebrity colorist Tracey Cunningham—Schwarzkopf Professional U.S. Creative Director of Color & Technique— shares the techniques behind her signature dimensional reds—seen on clients like Emma Stone and Kate Mara. Tracey shares how to avoid monochromatic reds, how she grounds the root while keeping brightness through the ends and her layered approach and tips for transitioning clients from blonde to red. She also shares prep and finishing steps—like chelating, priming and sealing the hair—plus consultation strategies for creating richer, more dimensional reds your clients will notice.