Episode 264: pLEAsE, no more nostalgia slop (dELiA*s revisited)

As we discussed in the previous episode, nostalgia is so @#$%ing lucrative. So of course, everyone is trying to cash in with some nostalgia slop of their own...including Target. In this "very special episode," we get started by dissecting the Target x dELiA*s "collab." The second half of the episode is pulled directly from the vault: a 2020 minisode all about the rise and decline of dELiA*s! In this episode, we will discuss: * More examples of "zombie brands" and licensing * Why a company like Target is desperate for a way to win back customers * The history of dELiA*s (with some stops along the way with Alloy and Moxiegirl) * The power of a mailing list in the catalog world * The origins of the iconic dELiA*s font And so much more! Want some more dELiA*s nostalgia? Check out this amazing tumblr account! ( https://deliascatalogs.tumblr.com/ ) The new Clotheshorse PO Box: 69 Main Street, Box 16 New Providence, PA 17560 Get your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/ ( https://clotheshorsepodcast.com/shop/ ) If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording: amanda@clotheshorse.world Did you enjoy this episode? Consider "buying me a coffee" via Ko-fi: ko-fi.com/clotheshorse ( https://ko-fi.com/clotheshorse ) Clotheshorse is brought to you with support from the following sustainable small businesses: Slow Fashion Academy is a s