Episode 261: I'm With The Brand (Everlane + Stickergate), part ten

This episode is part ten in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we are going to examine brands and their values: their true values and then their marketing values (yes, most big companies have both and you might be surprised by the lack of overlap between those two sets of values). And specifically, we are going to use Everlane as a conduit for this discussion. * We will go all the way back to Everlane’s origin to identify what the brand’s values were from the beginning. * We will get some additional context around SHEIN’s purchase of Everlane. * We will learn just how much private equity is controlling fashion at this point * Amanda will debunk that myth that Everlane’s sale marks the “end” of sustainability in fashion. * And we will explore how "Stickergate" involved emotional branding. Listen to Amanda on Creativity In The Time of Capitalism. ( https://creativityinthetimeofcapitalism.substack.com/p/a-conversation-with-amanda-mccarty ) So much additional reading in this episode!! Reddit post with more Stickergate details ( https://www.reddit.com/r/HobbyDrama/comments/1on20ws/comment/nnkwi5b/ ) SHEIN finally confirms Everlane sale, ( https://www.vogue.com/article/shein-finally-confirms-everlane-sale ) Bella Webb, Vogue. Everlane: "You Don't Need to Pay a 7x Markup for High-Quality Fashion," ( https://mashable.com/archive/everlane-video#sTau2QidVkq ) Lauren Drell, Mashable. Price Transparency New Trend