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MOWALOLA - Autumn Winter Show 2023

Feb 25, 2023 · 54.6K views

In this video

Format
Runway
Category
Clothing
Season & event
FW23
Houses
Mowalola

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DescriptionAs members of mankind, we are all engaged in a particular conflict – not with one another, but rather with the technologies we have created. Tools and infrastructures originally developed to ameliorate our lives have turned on us; rather than masters of our own destinies, we have become but pawns in sinister plots writMore
As members of mankind, we are all engaged in a particular conflict – not with one another, but rather with the technologies we have created. Tools and infrastructures originally developed to ameliorate our lives have turned on us; rather than masters of our own destinies, we have become but pawns in sinister plots written by machines with motives of their own. Dark Web – Mowalola’s defiant return to London, the city where the brand’s journey began – offers an exploration of the techno-apocalyptic tones that colour contemporary existence; the struggle between man’s desire for self-determination and the algorithmic strangleholds we find ourselves in. New York – the epicentre of capitalism, and the genesis point of the mechanisms that keep it chugging along – offers a thematic backdrop. Symbols associated with the Gotham-like sprawl – its sports teams, numberplates, cultural institutions, faceless corporation – translated to logo-hacked prints and embellishments across baseball caps, jersey tees and leather bags. The agents of these faceless corporate entities are, well, faceless – derobed of markers of individual identity. Eyes are concealed by buggish reverse-wraparound sunglasses – some featuring mock Bluetooth headsets. Second-skin column dresses in nightshade hues – constructed with hoods, groin cut-outs and bound arms – convey a sense of fetishistic servitude. A clique of hackers – underground vigilantes fighting to undermine corporation-imposed law and order – sport looks

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