How Marketplace Models Can Drive Growth in Fashion | #BoFLive

In 2020, Huge reported that over 60 percent of all global online spending — totalling almost US$3 trillion — occurred through digital marketplaces. The pandemic was a catalyst for further acceleration. With search engines, social platforms and retailers all exploring marketplace models, how should fashion brands be utilising marketplaces to drive growth today? BoF’s senior content strategist, Alice Gividen, meets Holden Bale, global head of commerce at Huge and Steve Dool, brand director at Depop, to discuss the most compelling innovations to the marketplace model, and how brands and end-consumers stand to benefit. Holden Bale, Global Head of Commerce, Huge Steve Dool, Brand Director, Depop in conversation with Alice Gividen This BoF Live is brought to you in partnership with Huge, a growth acceleration company that partners with the world’s most ambitious brands to transform user experiences, harness technologies to maximize return on value, and innovate on their business models to drive loyalty and growth. Learn more at hugeinc.com CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fas