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South African streetwear sucks | Post-apartheid fashion, scandal & the future
DescriptionI think that maybe South African streetwear is dead? Or that no one really talks about it anymore and I want to know why. The previous decade so a meteoric rise in brands, media and events all focused on "the culture" and "doing it for the kids" but it may have gone out thanks to The List, changing fashion trends or thMore
I think that maybe South African streetwear is dead? Or that no one really talks about it anymore and I want to know why. The previous decade so a meteoric rise in brands, media and events all focused on "the culture" and "doing it for the kids" but it may have gone out thanks to The List, changing fashion trends or the pandemic - or, perhaps, all of the above?
4:20 What is streetwear?
8:49 What is post-apartheid fashion
10:40 Where did everything go wrong?
12:47 1. Replication, not innovation
14:32 2. Clout does not pay bills
17:04 3. The boys' club
21:00 4. The future of SA streetwear is...
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References:
The Fall of Young and Lazy (https://medium.com/@malaikaeyohhendricks/https-medium-com-thefallofyoungandlazy-88ae5e4c93da)
What is streetwear by Bobby Hundreds (https://www.complex.com/style/2017/02/what-is-streetwear-by-bobby-hundreds)
Hypebeast Streetwear Report (https://strategyand.hypebeast.co
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