Pitti Immagine online press conference

PITTI UOMO: EVOLUTION AND TRANSFORMATION The world of fashion is changing under the impact of new consumer trends buyers must make selections that are very precise and focused on exclusive style-product combinations. Pitti Uomo is always blazing new trails and reacting vigorously to market transformations by revolutionizing the fair layout. At this edition the Main Pavilion will have a new look, created by one of the most interesting names on the international architecture and design scene - Patricia Urquiola. And, clearly, this will change the overall look of the fair itself, definitively confirming its mission as a place for research, experimentation and innovation, in addition to the venue where the Pitti Community meets and works. The fair is the platform where top buyers come to find established brands and emerging names; it is also the strongest context for the vendors in terms of showing their merchandise and promoting their image. It is Pitti Uomo that will open the 2010 international fashion agenda and it will be filled with exclusive programs and previews including the first fashion show by one of the greatest names in mens fashions - Corneliani, who will be this editions special guest; performances by two of the most talented designers on the scene today and tomorrow Umit Benan and Max Kibardin, winners of the first edition of WHO IS ON NEXT? UOMO. And, concurrently with Pitti Uomo we will be presenting the new edition of Pitti W_Woman Precollection,