John Smedley | Behind The Design

At John Smedley we use a collaborative approach to create new designs: we work as a team from start to finish. Classic design is the essence of John Smedley menswear and womenswear collections. And we encourage our designers to use a hands-on approach to realise their imagination. They operate alongside the people who will translate design ideas into finished garments. From initial sketches to final pressing, the designers draw on the specialist knowledge and innovative technology available at Lea Mills. We've always been a design-led company. Our original designs were produced by mathematicians, engineers and knitters. Then an artist with a good eye for colour joined the company as a designer. With each new season's collection, our specially trained designers continue to reflect the John Smedley ethos.