Ludwig Reiter - The Iconic Trainer

Did you know that the Ludwig Reiter trainers are based on the sports shoes worn by the Austrian army in the 1970’s? Helmut Lang developed this shoe into a ‘luxury sneaker’ together with Ludwig Reiter in the 80’s. It is lined with leather throughout, which was revolutionary at the time. In the 90s, there wasa real hype about these shoes. From New York to Tokyo: there is still a strong fan community. Trademarks are the original BW Sport sole and the functional U-stripes, unchanged for 50 years.