The make-up artist playing with the laws of attraction

With 30-inch hair, razor-sharp nails and a sensational sashay, Swedish make-up artist Daniel Sällström is every bit the perfect blonde bombshell. After collaborating with director Isaac Lock on Fashion Disciples: Black, he returns in this provocative project to celebrate his siren alter ego, Innitbabes. Everybody’s Type challenges the viewer’s understanding of beauty and picks away at the femme/masculine tropes that govern the rules of attraction. “The gender binary is a trap that harms everyone,” says London-based Locke. “It's conceived to perpetuate the economic inequality that underlies our culture. Daniel plays with these archetypes and questions the limits that binaries put on people’s potential fullness.” Continue Reading on https://bit.ly/2kOQxA7 ___ Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Curated stories on Tumblr: http://bit.ly/tumblr-nowness Inspiration on Pinterest: http://bit.ly/pinterest-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness Subscribe on Dailymotion: http://www.dailymotion.com/nowness Follow NOWNESS on Google+: http://bit.ly/google-nowness