Michael Foley with MFI - What is Brand Proposition

"Your brand's proposition has to believed first by you". Michael Foley of Foley Designs chats with Myntra Fashion Incubator elaborating how a core brand proposition helps in strengthening a brand and forms the base for its foundation. Subscribe! http://www.youtube.com/subscription_center?add_user=myntradotcom There's more Goodness for you here YouTube: http://www.youtube.com/user/myntradotcom Website: http://myntra.com iTunes: https://itunes.apple.com/in/app/myntra-fashion-shopping-app/id907394059 Android: https://play.google.com/store/apps/details?id=com.myntra.android Next Comes: https://www.youtube.com/watch?v=Fm2IUYfbV5A&index=9&list=PLsmwfwtNVyU82bt4DVo0kT3oyazPxXpz1 Let's Connect Facebook: https://facebook.com/myntra Twitter: https://twitter.com/myntra Google+: https://plus.google.com/+myntra