Demna's Gucci Finally Revealed

Gucci has cleared out its social media to make way for 37 new looks from Demna Gvasalia, former creative director of Vetements and Balenciaga. His work at Gucci has been hotly anticipated, so it's very exciting to finally see the direction he'll be taking the brand with his "La Famiglia" collection. I wanted to do an unfiltered reaction to all of the looks and give my thoughts. Ultimately, I think Demna's being very smart with the direction he's going - he's not sacrificing his vision or creative DNA, but also not throwing Gucci's history or house codes away. It's a nice middle ground between the two. The question remains - will this save the struggling brand? I wouldn't bet against Demna after what he did with Balenciaga. Gucci Look Book: https://www.gucci.com/us/en High Snobiety Coverage: https://www.highsnobiety.com/p/demna-gucci-2025-la-famigilia/