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Condé Nast India: Behind The Mask
Description#BehindTheMask: We’re delighted to announce the launch of ‘Vogue + GQ x Myntra Behind the Mask’, a social awareness and fundraising initiative led by a five-part video series featuring Tarun Tahiliani, Rahul Mishra, Gaurav Gupta, Anita Dongre and Manish Malhotra. The objective of the campaign is twofold: to encourage tMore
#BehindTheMask: We’re delighted to announce the launch of ‘Vogue + GQ x Myntra Behind the Mask’, a social awareness and fundraising initiative led by a five-part video series featuring Tarun Tahiliani, Rahul Mishra, Gaurav Gupta, Anita Dongre and Manish Malhotra. The objective of the campaign is twofold: to encourage the wearing of masks and raising funds for the kaarigars (craftspeople) impacted by the pandemic. You can contribute to the cause by buying any of the 20 mask designs from Myntra that’ve been inspired by the prototypes created by the designers on film. Profits from the sales will be donated to GiveIndia and will reach seven NGOs working with craftspeople. All episodes will be aired on TLC and TLC HD and streamed on Discovery+ and the Myntra app.
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