True To You at APLF

Sourcing for a New Generation: How True To You is Rewriting its Playbook for the Sustainability Era 👜 Rainbou, a rising Thai leather goods brand under the True To You label, is reshaping its supply chain to meet the demands of conscious consumers. As Gen Z prioritizes sustainability, the brand is seeking suppliers that combine craftsmanship with responsible practices. In this exclusive interview at APLF, Managing Director of True to You Ms.Patcharaporn Chunhakitiyanont discusses: ✅ Why sustainability is now a baseline requirement, not a marketing add-on ✅ How leather as a byproduct fits into the true sustainability conversation ✅ What Rainbou found at APLF—Italian leather, Korean fabrics, and global innovations ✅ How strategic sourcing is future-proofing the brand for the next generation of shoppers 📖 Prefer to read? Click here for the full blog post: https://www.aplf.com/2026/08/14/sourcing-for-a-new-generation-how-rainbou-is-rewriting-its-playbook-for-the-sustainability-era/ #sourcing #aplf #buyerinterview #interview #leather #fashion