The Rise of DTC: How to Scale Responsibly - Shimona Mehta of Shopify Plus | #BoFProfessionalSummit

In a presentation at BoF’s Professional Summit on the rise of DTC brands and scaling responsibly, Shimona Mehta, the head of EMEA at Shopify Plus, shared insights on sustainable practices that emerging DTC brands can action and incorporate into their businesses. “Right now, more than ever, consumers are paying very close attention to their favourite brands and are open to replacing them when a more sustainable option comes around, as well as using their networks and platforms to tell the world about it,” said Mehta. Subscribe to BoF’s YouTube channel to never miss a video. This video is brought to you by Shopify Plus: Shopify’s enterprise commerce platform is built for the largest, most complex brands who want to manage and scale their entire businesses, not just their storefronts, from one central location. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable reso