Elastic - Opening Credits: Masters of Sex

#transformative, #animation, #typography, #film, #graphic design This video is featured in the exhibition Beauty—Cooper Hewitt Design Triennial, on view at the museum February - August 2016. Explore the Beauty exhibition online at https://collection.cooperhewitt.org/exhibitions/69155413 About: Elastic has created some of the most intriguing title sequences in recent television history. In the titles for Masters of Sex (2013), art directed by Leanne Dare (American, b. 1980), each shot delivers a payload of erotic innuendo, from an atomic mushroom cloud to a blooming flower. Watch hundreds of videos on design and process on the Cooper Hewitt website: http://www.cooperhewitt.org/videos