Parcoats Florence | Spring Summer 2020 | Campaign Video

Parcoats Florence | Spring Summer 2020 | Campaign Video The spring-summer 2020 collection that is inspired by the artistic movement of futurism and focuses on the dynamism of the present. A strong and revolutionary theme that amplifies the creative continuity of a brand that, following its debut at the Florentine event last January, presents the summer season of its collections for the first time. Faithful to the concept of contamination that characterises its style and interpreting a new idea of the future, Parcoats has reinterpreted five iconic models from the male wardrobe, offering them in a collection of 25 garments, usable 24 hours a day, from morning to evening. This gave life to PARFECTO, an ideal fusion of biker jacket and parka, a forward-looking and futuristic piece of outerwear, that embraces the essence of the two jackets from which it is born and turns it into a new idea just waiting to be worn and lived. Syncretism with an urban twist is what gave rise to the PUNK PARKA, one of the collection's must-haves that, thanks to its irreverent nature, translates the DNA of the entire project into matter: bi-material and transformable, printed or solid, it's the ideal model to accompany men on every one of their adventures, be they in the city or elsewhere. Strong personality and revolutionary spirit for the DENIM PARKA, the outerwear item that blends the most classic of denim jackets with the parka, a model dedicated to a young tribe in constant evolution that make