An interview with Carlo Giordanetti, briefing milliner Justin Smith on the heart themed hat

EPISODE 3 - INSIGHT 3 Building The Ark INSIGHTS: get to know all the backstories of Building The Ark. The prequels, the people, the spoilers, the buzz! In the insight of Episode 3 of our BTA web series we meet Carlo Giordanetti - CEO Swatch Art Peace Hotel – interfacing with milliner Justin Smith as he develops the “Heart” brief by Swatch. A heart was also at the core of the “Sincerely True” concept of ITS 2019, as well as being the purest, simplest universal symbol that embodies the meaning of ITS. One section transports us back to ITS 2014 “Lucid Dream” and showcases the “Over the Rainbow” video sung by former finalists in 2009. We are also introduced to the Swatch Art Peace Hotel, a residency for artists, where talents form all over the world can apply to live and work in Shanghai. A lively community built on Swatch passion for artists and their work. BUILDING THE ARK - THE WEB SERIES Building The Ark is a new web series produced by ITS. It follows the creative paths of 3 fashion designers (all former finalists of ITS) who were challenged to create 3 pieces of fashion-art inspired by 3 different concepts: THE FAMILY (the family of ITS and the network), THE HEART (the symbol of ITS and the Creative Archive), THE FUTURE (ITS ARCADEMY, the under-construction evolution of ITS). Each designer will take us into their creative process, sharing thoughts, showing their tools, their workplaces, the complete making-of. Noa is a designer from Israel, currently hosted at Die