How Brands Can Use E-Commerce to Create Lasting Customer Relationships | #BoFLIVE

The current growth in e-commerce may not last as long in fashion as thought. So, what are the most effective tactics for e-commerce businesses to adopt to capitalise on pandemic related customer acquisition opportunities and build customer relationships that last? Emma Grede, Founder & Chief Executive, Good American; Lynda Berkowitz, Chief Executive, Ilia; Shimona Mehta, Head of EMEA, Shopify Plus in conversation with Robin Mellery-Pratt. This BoF LIVE event is brought to you in partnership with Shopify Plus — Shopify’s enterprise commerce platform, empowering the world’s leading fashion and apparel brands. Subscribe to BoF’s YouTube channel to never miss a video. Look out for more #BoFLIVE events coming soon, bringing you the insight and intelligence you need to navigate these unprecedented times. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for