The Makeup Expert Behind Oprah’s Best Mascara of 2025 Shares Her Secrets | Over 50 & Flourishing

For nearly three decades, Sarah Creal has helped shape the beauty industry from behind the scenes, developing products for iconic brands like Prada Beauty, Tom Ford, Bobbi Brown, and Victoria Beckham Beauty. Now, she's using everything she's learned to create makeup specifically designed for women over 40. In today’s episode, Sarah shares her journey from luxury beauty product developer to founder, the research that goes into formulating products for changing skin, and why so much makeup on the market isn't built with midlife women in mind. We also discuss the biggest beauty challenges women face as they age, and the simple formulation changes that can make all the difference. Plus, Sarah opens up about the highs and lows of building her own brand and the mission to help women over 40 feel seen, supported, and beautiful. Chapters 0:00 Intro- Welcome Sarah Creal 3:25 How beauty trends start 12:26 The beauty industry overlooks women 40+ 19:18 Inside product testing 27:19 Making makeup that works for 40+ skin 37:38 Is matte still wearable over 50? 42:57 Tubing mascara: Oprah's Best Mascara 2025 49:12 Lessons from Victoria Beckham Beauty 51:09 Real cost of a brand launch 59:43 Relationships matter in beauty 1:05:49 Advice for women with a dream 1:13:44 Building the brand emotional connection For more on Sarah, follow her on: Instagram: https://www.instagram.com/sarah.creal/?hl=en Website: Visit www.sarahcrealbeauty.com/flourishing for 15% off your first order of luxurious, hig