Live The Beach

With the essence of stunning Australian beaches at its heart, the #LiveTheBeach campaign celebrates our unique culture and heritage anchored in optimism and natural beauty. Lara Worthington lives the beach, no matter where in the world she finds herself. Her spirit is authentic and unwavering, a true ambassador of the Australian beach lifestyle and the unique culture that surrounds it. She embodies the latest collection and the Seafolly brand; spirited and quintessentially Australian. This season Seafolly fuses themes from distant global destinations with the Australian beach lifestyle that is synonymous with Seafolly, while introducing more innovations in their sustainability journey. The collection was designed here in Sydney, inspired by retro prints, flora & fauna and sporty minimalism displayed in bold new shapes and cutting-edge materials. The Australian beach is more than a place. It is a unique culture and community. It is the way we live. Our home. Seafolly has been inspiring Summer and the Australian beach lifestyle since 1975. #LiveTheBeach #AlwaysSeafolly