What Happens When a Watch Brand Fails Their First Kickstarter?

What happens when a watch brand fails their first Kickstarter? In this Interview with Chris of the Nordic Marine Instruments. We discuss the new LUNØR Moonphase, we’re looking at a brand that didn’t get it right the first time… but came back with something far more compelling. Watch is here https://nordicmarineinstruments.com/products/lunor-shore-grey The LUNØR introduces a completely fresh take on the traditional moonphase complication. Instead of leaving the dial empty between lunar cycles, Nordic Marine Instruments fills the sky with a luminous aurora effect—bringing the Nordic night sky to life with Super-LumiNova illumination. This isn’t just a design gimmick either. You’re getting a well-specced mechanical watch with a Miyota 9015 automatic movement, sapphire crystal, and a wearable 39mm case that hits a sweet spot for everyday use. But the bigger question is: Did they actually learn from that failed Kickstarter… and is this watch worth your money? ⸻ 🌙 Key Features * 39mm 316L stainless steel case (brushed & polished) * 11.6mm thickness / 48mm lug-to-lug * Sapphire crystal with inner anti-reflective coating * Dual moonphase display with luminous aurora effect * Blue BGW9 and green C3 Super-LumiNova * Miyota 9015 automatic movement (28,800 vph, ~42hr power reserve) * Custom moonphase mechanism * 10 ATM water resistance * Stainless steel bracelet with on-the-fly micro-adjust + leather strap included * Quick-release spring bars ⸻ 🎯 Why This Watch Matters The LUN