London’s Top Designer Brands Travel to Shanghai for MACHINE-A’s Pop-Up

MACHINE-A launches a pop-up store with multi-brand concept store Labelhood in Shanghai, running from 1 October 2020 until February 2021. The pop-up features a special selection of merchandising from some of MACHINE-A's favourite brands including Raf Simons, Peter Do, Maison Margiela, 1017 ALYX 9SM, Paco Rabanne, A-COLD-WALL*, Lemaire, Delada, Namacheko, Paula Canovas Del Vas, Y/Project, Richard Quinn and Sweet Lime Juice - all of which customers can experience at No 2, 764 Nong, Changle Rd, Jing'an District Shanghai. For this special partnership, Rei Nadal directed a short fashion film which connects the two worlds of the stores, their audiences, and their cities - London and Shanghai. Nadal's film explores the thrill of nighttime in these futuristic cities, the models' fashion, as styled by Stavros Karelis, making them stand out from the shadows in a modern apartment block, while the city lights shine below. All fashion in the film is available at the pop-up in Shanghai. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop