What Is TripleBright Oxidation Defense Purple Shampoo?

Introducing a breakthrough for brighter, longer-lasting blonde: no staining, messy applications, patchiness, or overtoning. TripleBright oxidation defense purple shampoo is the first triple-action formula to target the root cause of brassiness—oxidation from metals + minerals—instead of just covering it up. Powered by K18 triple-action technology, this easy-to-apply foam removes, neutralizes, and defends against brass to keep your blonde like new. Just 1 wash removes up to 3 months of brass from hard water*—restoring + evening out your ideal tone* for all highlighted + lifted tones. Ready for the future of blonde care? Shop TripleBright oxidation defense purple shampoo: k18hair.com/products/triplebright-oxidation-defense-purple-shampoo PROs can learn more here: k18hairpro.com/products/triplebright-oxidation-defense-purple-shampoo And shop TripleBright at SalonCentric + CosmoProf. *k18hair.com/disclaimers