FRUITION x OVERKILL | adidas Consortium | #SneakerExchange

OVERKILL x FRUITION x adidas Consortium "Sneaker Exchange" ⠀ ⠀ The pack takes the EQT Lacing and the Tubular Doom and portrays them in a new light. The influence behind the colors comes from the catwalk. OVERKILL and Fruition discussed use of tweed in couture fashion and determined to express something similar with the two footwear models. The EQT Lacing is constructed using plush velour with a translucent outsole. The EQT range has been frequently utilized for collaborations but rarely has it ever looked so fresh and so removed from its sporting origin. The collaborative partners have worked alongside Consortium to deliver a sneaker drop designed to appear striking in isolation but also complement the wearer’s clothing. Both models seek to capture an essence of modern womanhood: elegance, beauty, fierceness and strength, fusing comfort and wearability with a stylish design concept.⠀ ⠀ Release: 23.09.2017 | 11 am (instore) |⠀2pm online