Discover Ultimate Color, THE SCIENCE

Welcome to the science behind Ultimate Color. In this video, Julie and Katharina, Wella's scientist and hair care expert, explore the importance of skincare-inspired ingredients and technology, and their benefits, in a way that is clear and easy to follow. Together, they help stylists understand the science behind color care so they can confidently share it with their clients during every appointment. You'll discover the real challenge that water presents to hair color, what Wella Professionals has uncovered through its research, and the simple yet effective changes you can make to elevate every color service with the Ultimate Color range. SUBSCRIBE to our channel for the latest hair trends and get notified every time we upload a new video! http://bit.ly/wellavideos SIGN UP TO E-EDUCATION here: http://www.wella.com/education SHOP OUR PRODUCTS ONLINE here: http://www.wellastore.com -- Want more Wella Professionals? Connect with us! – Instagram: http://www.instagram.com/WellaHair Facebook: https://www.facebook.com/wellaprofessionals Twitter: http://www.twitter.com/WellaPro Website: http://www.wella.com Find a Wella salon! http://www.wella.com/professional/en-EN/salon-finder