Discover Ultimate Color

CHAPTER 1, INTRODUCTION Introducing ULTIMATE COLOR from Wella Professionals. In this video, hair experts Julie and Katharina kick off by exploring the bigger picture of why hair color fades faster than stylists and clients would like. This isn't just about a new shampoo line. It's about understanding the hidden causes of color fade and discovering what can be done differently, both within professional color services and through the at-home care routines we recommend to our clients. Subscribe to the Wella Professionals channel for the latest hair trends and tutorials. We’ll notify you every time we upload a new video, so you’ll never miss a trick! SIGN UP TO E-EDUCATION here: http://www.wella.com/education SHOP OUR PRODUCTS ONLINE here: http://www.wellastore.com -- Want more Wella Professionals? Connect with us! – Instagram: http://www.instagram.com/WellaHair Facebook: https://www.facebook.com/wellaprofessionals Twitter: http://www.twitter.com/WellaPro Website: http://www.wella.com Find a Wella salon! http://www.wella.com/professional/en-EN/salon-finder