Yvon Chouinard Wins The Outstanding Achievement Award | Fashion Awards 2022 Presented by Diet Coke

Yvon Chouinard is recognised for his extraordinary dedication to environmentalism and his exceptional vision. His ability to merge business with purpose culminated this year in the transfer of his family’s ownership of the brand to two new entities: the Patagonia Purpose Trust and non-profit organisation the Holdfast Collective, to channel profits to environmental causes. Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Website: http://www.britishfashioncouncil.co.uk/ British Fashion Council Facebook: https://www.facebook.com/britishfashioncouncil/ British Fashion Council Twitter: https://twitter.com/BFC British Fashion Council Instagram: https://www.instagram.com/britishfashioncouncil/